Positioning + GTM Consultancy for Established B2B Companies
AI just made every SH*TTY business sound exactly like you.
We go in, find the edge you've been sitting on, and make it impossible to ignore. Positioning, brand, go-to-market… built around it. Then we use AI to amplify it.
Let's see if we can help you. You'll leave with at least one honest takeaway.
When things stop working, the reflex is predictable…
Send more outbound campaigns. Redesign the website for the fifth time this year. Force your team to post on LinkedIn. Go up-market and down-market at the same time (sure why not!!). Do more, faster, louder.
You're doing more of the exact thing that stopped working. And somewhere in the back of your head, I think you know it.
Most B2B companies stand the f*ck out and have no idea how to show it. You're not dumb, you're just too close.
Because, after working with 100s of companies like yours, I know the edge is there. It's just buried under years of comfortable growth, following proven marketing playbooks, and being too close to the business to see what's actually different about it.
That's what we do. We go in, dig through everything, and find it.
Stand The F*ck Out Sprint
Over the last 10 years, we've learned one important lesson: we're not good at retainers. They drag, they bore us, and they waste your money.
Instead, we treat every engagement as a sprint: short, intense, and done.
We get info from you in an intake questionnaire, do our research, and check in with you with live sessions and async convo.
Deliverables
🐔 Stand The F*ck Canvas — A one-page doc articulating what makes you different, why people should care, and what to say.
🐔 Content Matrix & Narrative — A content system to show up in an authentic, spicy way without ever running out of ideas.
🐔 Distribution Plays — Real ways to reach customers without spamming them and the practical steps to get it done.
🐔 Core Page Update — Your homepage (or core landing page) rewritten to reflect your new positioning.
🐔 Brand Upgrade — Up to three distinctive brand elements that get you noticed without a full rebrand or website redesign.
🐔 One Crazy Play* — Possibly the boldest marketing move you've ever made, designed together.
*Included in the Scale package and above.
PRICING
Less than €1m annual revenue: €17,500
5-week sprint. For SaaS/AI/B2B companies generating up to €1M/year. Best for founder-led brands or companies entering a new market.
Between €1M and €20M: €35,000
8-week sprint. For scale-up brands with a structured leadership team, generating up to €20M. Multiple segments, multiple products, more noise to cut through.
ABOVE €20m: €60,000+
Custom engagement. For large organisations with multiple markets, complex products, and stakeholders who all need to get on the same page.
Process
We find the edge. We make it impossible to ignore. We build everything around it like a fist. Then we use AI to amplify it.
01 — Find the gaps
First, you send us all you've got about your business, your market, your customers. And then, we make sense of your pretty little mess and show you what we've found on a call. (And yes, this is fun for us.)
The clock doesn't start until we know exactly what's wrong.
Activities:
Customer research
Competitive intel
Voice-of-customer
Quant + qual research
02 — Fill the gaps
Then we use what we've learned to nail your exact differentiation, make your brand slap, and reach your people in a non-yucky way.
Activities:
Unique positioning statement
Narrative design
Customer segmentation
ICP definition
Go-to-market plan
GTM motions
03 — Amplify all the right things
We implement systems in your company to hit harder, better, faster, stronger on repeat, without falling back to your old ways.
Activities:
Target account list
Buyer intent data
Trigger-based outreach
Account-based marketing (ABM)
This isn't for everybody.
If you just took over marketing, just closed a round, or just realised your launch isn't landing the way it should, I invite you to book a call.
You'll leave with at least one honest takeaway.
Let's see if we can help you. You'll leave with at least one honest takeaway.
Customers
Common Questions
How do I know if we're a fit?
You've been in business long enough to know something real exists in your company… you're just not able to show it clearly anymore. You're tired of watching competitors with less to offer get more attention. And you want someone who'll tell you your baby's ugly (not manage you).
What does the gap analysis involve?
We run an intake questionnaire, do our own research across your market and customers, and come back with a clear picture of where the biggest wins are. In practice, this means we might interview recent customers, watch 50 hours of sales recordings (been there, done that), or mine customer reviews on Reddit.
Why do you charge a different price for similar deliverables?
Because the bigger the business, the more humans involved, the more noise to cut through, and the more energy it takes to reach real clarity. Scope reflects reality, not a features spreadsheet.
Do we need to have my ducks in a row before we start?
No. Bring your mess. If your positioning was already clear, you wouldn't need us. The chaos is where we start.
Will this add to our team's overwhelm?
No. We'll simplify the mess down to the 20% that actually matters. At the end, you'll have less on your plate, not more.
We're already good marketers. Why do we need this?
Because "you can't see the label when you're inside the jar." (David C. Baker). The more you know your business, the harder it is to see what actually stands the f*ck out.
About Louis Grenier
Louis Grenier is a recovering Frenchman who helps established B2B companies find the edge they've been sitting on… and make it impossible to ignore. He runs Stand The F*ck Out (STFO.io), a positioning and go-to-market consultancy for companies that have survived the rounds, the pivots, and the reorgs, but are now losing ground to AI-generated noise and lookalikes.
For over a decade, he's built a reputation as a sharp, unfiltered voice in an industry drowning in noise… calling bullsh*t on conventional marketing and delivering bold strategies that actually move the needle.
Louis was also the host of the Everyone Hates Marketers podcast, which has racked up over 2 million downloads in eight years, despite competing with shows backed by massive ad budgets and deep-pocketed brands. His self-published book, Stand The F*ck Out, generated over €30,000 in sales within the first two weeks and is rated 4.8/5 on Amazon.
Louis has trained and advised companies like Dropbox, Hotjar, Ahrefs, Phorest, CXL, Leadsie, Hostinger, and Balsamiq. Notably, he helped Hotjar reposition from "all-in-one analytics and feedback" to "behavior analytics," positioning it as the perfect complement to tools like Google Analytics.
In 2024, Louis was diagnosed with bowel cancer… and kicked its ass, thanks to the amazing medical team behind him. His experience only confirmed what he already believed: that life's too short to build a business you hate, and too precious to market with bullshit.
Behind the scenes, Louis is also a proud husband to Jen and dad to the gloriously sassy Robyn. He's spent the last five years running a calm, profitable business, working less than 30 hours a week by design, not accident.
He lives in Dublin, Ireland, where he works from his tiny garden office and enjoys his pizza doughy, not crispy. (He will die on that hill.)
Not ready for consulting?
If you want to DIY with a no-bullshit, end-to-end playbook to stand the f*ck out, read my book.
If you’re an event planner looking for speakers who won’t bore your audience to death, hire me.
If you like to doom-scroll LinkedIn, connect with me so at least something useful pops up.
