sharp, unfiltered insights on what it really takes to stand out in crowded markets
Over the last 10+ years, Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. He’s spoken to crowds of 1,000+, led private workshops for execs at Dropbox, Hotjar, and more. And he helped underdogs ditch vanilla tactics, double down on what makes them great, and build bold, resilient businesses that actually stand the f*ck out.
"I've never been so touched by a speaker's words."
Louis' speaking style blends:
Super practical advice to actually stand the f*ck out (backed by science),
And raw, emotional stories that cut through the noise and leaves (almost) indelible memories for attendees.
Most marketing talks tell you to "hustle harder" or "just be authentic" or "tell stories." Louis' approach helps your audience actually stand the f*ck out… without selling their soul.
How do you make yourself (or brand) truly stand out, even when the odds aren't in your favour?
Louis is a recovering Frenchman, contrarian, marketer, husband, dad and… bowel cancer survivor. In his signature talk, The Rebel's Guide to Standing The F*ck Out When Everything's Stacked Against You, he openly shares his health journey, the impact it's had on him and his loved ones, and somehow finds a way to connect it to spicy, proven strategies your audience can use immediately to build a resilient, standout business.
He can customise his talk, too...
This weird Frenchman is at his happiest when he's surrounded by marketers and business owners who hate bullsh*t as much as he does. He regularly customises his talk around the following formats:
Keynote speaking
Private trainings and workshops
Community guest sessions
Podcast interviews
Virtual talks and webinars
(Warning: Comes with a French accent and hard truths. Parental advisory required.)
About this weird marketer who speaks with a funny accent...
Louis Grenier is a recovering Frenchman who helps marketers stand the f*ck out. For over a decade, this contrarian has built a reputation for calling bullsh*t on conventional marketing and delivering sharp, unfiltered insights as the antidote.
Best-selling author Sam Conniff put it best:
"Louis is a paradox. A marketer who's allergic to bullsh*t. A teacher who challenges as much as he inspires. And a Frenchman who's surprisingly easy to like."
Some of his accomplishments include:
His podcast, Everyone Hates Marketers, reached more than 2M downloads over the last eight years, with more than 30,000 followers across platforms, competing with podcasts with huge budgets and deep pockets.
His book, Stand The F*ck Out, pulled in over €30,000 in sales in just two weeks, and it’s rated 4.8/5 on Amazon.
He’s advised companies like Dropbox, Phorest Salon Software, LatinUs Beauty, PTDC, Leadsie, 900.care… and helped Hotjar reposition itself to go toe-to-toe with Google Analytics.
He helped Hotjar reposition from 'all-in-one analytics & feedback' to 'behavior analytics,' making it the complement to traditional tools like Google Analytics.
He's also a proud husband to the beautiful Jen and dad to the very, very sassy Robyn.
He’s been running a calm, profitable business for the last 5 years… working under 30 hours a week (by design, not accident).
He lives in Dublin, Ireland, where he works from a little garden office and eats his pizza doughy, not crispy (don’t @ him).
Appearances
Podcasts
Nudge
Ahrefs Podcast
Resources for creators and event planners
Preferred title
You can mix and match the following:
Dad
Author
Weirdo
Marketer
Husband
Contrarian
Bowel cancer survivor
Recovering Frenchman
Short bio
Louis Grenier is a recovering Frenchman who helps marketers stand the f*ck out. For over a decade, this contrarian has built a reputation for calling bullsh*t on conventional marketing and delivering sharp, unfiltered insights as the antidote.
Long bio
Louis Grenier is a recovering Frenchman who helps marketers stand the fck out. He runs STFO.io, a business dedicated to helping underdogs build bold, resilient brands without selling their soul. He helps marketers stand the f*ck out through workshops, speaking, and a popular daily newsletter read by 12,000+ marketers who are sick of the same old tactics.
For over a decade, he’s built a reputation as a sharp, unfiltered voice in an industry drowning in noise… calling bullsht on conventional marketing and delivering bold strategies that actually move the needle.
As best-selling author Sam Conniff put it:
“Louis is a paradox. A marketer who's allergic to bullsht. A teacher who challenges as much as he inspires. And a Frenchman who's surprisingly easy to like.”
Louis was also the host of the Everyone Hates Marketers podcast, which has racked up over 2 million downloads in eight years, despite competing with shows backed by massive ad budgets and deep-pocketed brands. His self-published book, Stand The F*ck Out, generated over €30,000 in sales within the first two weeks and is rated 4.8/5 on Amazon. It’s become a go-to resource for marketers tired of playing it safe.
Louis has trained and advised companies like Dropbox, Hotjar, Phorest Salon Software, LatinUs Beauty, PTDC, Leadsie, and 900.care. Notably, he helped Hotjar reposition from “all-in-one analytics and feedback” to “behavior analytics,” positioning it as the perfect complement to tools like Google Analytics.
In 2024, Louis was diagnosed with bowel cancer… and kicked its ass, thanks to the amazing medical team behind him. His experience only confirmed what he already believed: that life’s too short to build a business you hate, and too precious to market with bullshit.
Behind the scenes, Louis is also a proud husband to Jen and dad to the gloriously sassy Robyn. He’s spent the last five years running a calm, profitable business, working less than 30 hours a week by design, not accident.
He lives in Dublin, Ireland, where he works from his tiny garden office and enjoys his pizza doughy, not crispy. (He will die on that hill.)
Headshots & other supporting images
This folder contains Louis Grenier's media kit, including headshots, supporting images, book covers, etc. Please don't use random images you find on the internet, like those ones. Only use the images provided in the media kit. Merci.
⚠️ Book at your own risk. French accent included.
