Turn messy data into clear insights in seconds (not days)
Uncover competitors' weaknesses, decode what customers really want, & find fresh campaign ideas—all in MINUTES (no more painful manual research). Used by 230+ in-house marketers, copywriters, creative agency owners, and nerdy small business owners.
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Messy customer data to clear insights in seconds
STFO Insights is an AI assistant turning messy customer data (think customer reviews, testimonials, or survey responses) into clear insights in seconds, all within a tool you know and use every day: Google Sheets.
The system comes with:
Templates to duplicate,
Detailed instructions to get the most out of it,
Examples to follow,
Mistakes to avoid,
All future updates, improvements...
My if-I-cannot-help guarantee. If you do not get the insights expected after buying the tool, email me. If I cannot help, I'll refund you in full.
5 use cases you can tackle in the next 10 minutes
🎭 Unmask competitor weak points
Sick of guessing what your competitors suck at? Dig into their reviews and unveil their flaws in minutes. Use that intel for your win.
💰 Client research on a budget
Got clients with more dreams than moneyyyyy? Give them quality insights that won't break the bank.
🤯 Be the idea machine
Stuck in a creative rut? Aren't we all? Come back armed with campaign ideas that resonate.
🔪 Cut through your own bias
Drop the assumptions. This tool serves cold, hard facts that won't let personal bias mess with your game.
👏 Impress your team/boss/clients
Turn messy data into insights that'll give 'em goosebumps.
Specific insights to uncover
With STFO Insights, you can uncover the following insights:
Job: A specific goal that someone is trying to achieve. It's not about your product or service, but rather the underlying need driving your customers to make progress.
Alternatives: The different paths or solutions available to the segment to reach their goal.
Struggles: The obstacles and challenges that prevent the segment from making progress.
Irrational struggles: A subset of struggles that are emotional and often subconscious, like craving approval, seeking control, or avoiding overwhelm.
Segment: A group of people with similar ignored struggle(s) that can be served in a way that gives an advantage against alternatives.
Triggers: An event or a series of events that compel people to act.
QUESTIONS?
Do I need to be a huge tech nerd to run this?
No. Everything is in Google Sheets. And the system comes with detailed instructions.
How expensive is it to run?
It depends on what you need it for and the models you choose to use:
If you want to analyze a few customer reviews (1,000 words in total) and use OpenAI's gpt-4o model, it's only going to cost you $0.20 to run.
On the other hand, if you have customer interview transcripts (100,000 words in total) and use the most expensive model (OpenAI o1), then it would cost you around $40 to run.
For most use cases, it's virtually free to run. If you want to know more on how the OpenAI GPT and other AI model pricing work, check out this pricing calculator.
Is this going to replace the need for an actual human to make sense of customer data?
Absolutely not. Think of it like having a genius, super-fast assistant who does most of the groundwork so you can spend more time analyzing, connecting, eating ice cream, creating, thinking...
How can I ensure the security and privacy of my sensitive and confidential data in Google Sheets or other online platforms and prevent it from being misused without my knowledge?
I'm not a privacy expert, and this is not legal advice. Make sure to feed data that's already public or data that's been anonymized where personally identifiable info is removed.
What technology/tools is it using?
Google Sheets, "GPT for Work" extension, and AI models such as OpenAI, Anthropic Claude, Mistral API or Google Gemini.
What if I don't have customers to draw insights from?
This isn't a problem. For example, can you find customer reviews or join online forums where customers congregate? Online reviews are very common in the hospitality, e-commerce, and travel industries. I cover the concept of insight foraging in-depth in Stage 1 of my book, Stand The F*ck Out.
Does it work with any sources?
Yes, as long as it's data in the customers' words (reviews, snippets of interviews, testimonials, competitor data...). You can also mix different sources, as long as it's for the same area of focus (a specific product, service, feature, etc.).
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