Everyone Hates Marketers

Professionalism is Killing Your Brand: Here's the Cure

with Dave Harland, Copy Or Die

Corporate speak sucks.Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you

Funnels Don't Build Businesses: Here's What Does

with Billy Broas, 5 Light Bulbs

 Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to d

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

with Leah Tharin, Independent (formerly SmallPDF)

 Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. N

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

with Andy McCotter-Bicknell, Apollo

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bi

How to Find SPICY Angles That The Right People Cannot Ignore

with Lucy Werner, Independent PR Expert

 In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you'

How to Find Undiscovered (Yet Profitable) Niches

with Emily Omier, Independent Consultant

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposit

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

with Heidi Weinberg, Fashion Designers Get Paid (Podcast)

For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market an

How to Shake Up Industries That Hate Change (4 Principles)

with Stacy Schumacher, Texas Coalition for Animal Protection (TCAP)

Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episo

How April Dunford Built a 7-Figure Solo Consulting Biz

with April Dunford, Solo Consulting Practice

In today's episode, you will learn how the most charismatic and no-nonsense consultant in the tech marketing space has built a 7-figure business, flying solo. T

How to Embrace Your Weirdness & Make Money From It

with Chrissy Flanagan, Chaotic Social

Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chri

4 ½ Psychological Biases Every Marketer Needs to Know

with Richard Shotton, Astroten

Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus

'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

with Amanda Natividad, SparkToro

"I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to

Elevate Your Voice: How to Craft a Brand Presence That Clings Like a Fart in a Lift

with Bethany Joy

"Your brand voice should be like a fart in a lift... Absolutely, inescapably, everywhere."This quote sets the stage for this episode with Bethany Joy, a brand v

The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More

with Diane Wiredu, Lion Words

In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest

From Burnout to $30M Success: Lessons in B2B Marketing That Work

with Amrita Mathur, Superside

Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.In the first episode of Season 3, I chat with Amrita Ma

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

with David Arnoux, GrowthTribe

Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My gu

The Most Effective Way to Generate Demand

with Jeanne Hopkins, Ipswich

Most marketers focus on lead generation but it is enough?There's another step in your marketing system that comes first: demand generation. While lead generatio

[BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive

with Allen Adamson, Metaforce

How do some companies stay on the top while others go out of business?The answer is change. If you want to move forward in business you have to embrace adaptati

[BEST OF] How to Stop Marketing With Your Ego

with Edward Nevraumont, MarketingBS.com

When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to

[BEST OF] How to Use the 80/20 Rule to Work Less & Make More

with Perry Marshall

Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, an

[BEST OF] How to Blow Shit Up And Make a Difference

with Cindy Gallop, MakeLoveNotPorn.tv

My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.In 2009 she launched makelovenotpor

Take F*cking Risks: 3 Ways to Get Noticed

with Paul Mellor, Mellor and Smith

This episode gives me so much energy every time I listen back to it. Ad agency founder Paul Mellor and I discuss how to make your brand noticed by taking some f

[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)

with David Baker, ReCourses (now davidcbaker.com)

How do you start a marketing agency?My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house

[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously

with Noah Kagan, AppSumo, Sumo, and Briefcase

Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase.Noah is some

[BEST OF] How to Build a Credible Personal Brand from Zero

with Wes Bush, Product-Led Institute

When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within

[BEST OF] 3 Steps to Write Copy That Converts

with Joanna Wiebe, Copyhackers and Airstory

Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies lik

[BEST OF] 5 Drivers That Motivates Human Behavior

with Susan Weinschenk

What motivates human behavior?My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor.She is an expert in understandin

Facts Don't Change Minds. Here's What Does.

My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.He’s a cartoonist and a marketer with more than 15 years experience

How to Use Customer Research to Design and Sell Better Products

with Shay Howe, ActiveCampaign

Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something

How to Think Like Your Buyer & Become Good at Sales

with Susan Englehutt, The Way Buyers Buy

Susan Englehutt is the founder and creator of The Way Buyers Buy. She previously worked for small, medium companies and big names like Microsoft, IBM, and Dell.

How to Build a Genuinely Caring & Committed Community

with Joe Glover, The Marketing Meetup

Joe Glover is the kind of person who gives marketing a good name. While some may be guilty of aggressive marketing and using hacks to get as many members as pos

What It Takes to Build Successful Marketing Teams (Over & Over Again)

with Udi Ledergor, Gong

My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currentl

How to Use Marketing Stunts to Get Free Press

with Ken Davenport, The Producer's Perspective

Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve d

How to Use Surveys to Get the Data You Need, When You Need It

with Morgan Molnar, SurveyMonkey

Morgan Molnar lives and breathes data. She began her career in marketing effectiveness analytics at Nielsen before her present position as director of product m

Mark Ritson: How to Grow a Company From Nothing

with Mark Ritson, Mini MBA in Marketing

Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.The founder of the Mini MBA in Marketing, he’s a long-standing columnist

How to Crush Human Biases & Make Your Marketing Great (Again)

with John James, Hybrency

Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in yo

Hiten Shah on Choosing the Right Value Proposition

with Hiten Shah, FYI

You should be very familiar with my guest today.  As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including

How to Create Ad Campaigns That Stand Out (3 Steps)

with Sarah Sal

If you’ve ever considered using paid ads to generate revenue, this episode is for you.The trick is to make your ad stand out. But how do you do that amidst the

Rand Fishkin’s Secrets to Successfully Launching a New Product

with Rand Fishkin, SparkToro

When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move.The reality was, he already had it figured out. A

Seth Godin’s Marketing Secrets to Changing The World

with Seth Godin, Seth Godin Productions

Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this mas

Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different

with Peep Laja, CXL Institute

In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?Peep Laja is the founder of CXL I

How to Offend People And Create Great F*cking Content

with Dan Kelsall, Offended Marketing

My guest today is not afraid to push boundaries or take risks and is most definitely not boring.In this episode, Dan Kelsall, founder of Offended Marketing, tal

How to Analyze Customer Research to Create Great Copy (3 Steps)

with Joel Klettke, Case Study Buddy

What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?My guest is Joel Klettke

Turning Customer Feedback Into Creative Copy (And 3 Steps to Killer Surveys)

with Momoko Price

In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price.This time we are focussing on the voice of the customer or

How to Find the Right Growth Channels & Generate Long-term Revenue

with Guillaume Cabane, Former VP at Drift, Segment, Mention

“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an hon

Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

with Andy Raskin

To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.My guest today is Andy Raskin,

How to Create a Go-to-Market Strategy (5 Steps)

with Asia Matos, Demand Maven

What is a go-to-market strategy, exactly?In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go

10 Steps to Reposition Your Product When Your Customers Don’t “Get it”

with Jane Portman, Userlist

What do you do if your customers just don't "get" your product?My guest today is Jane Portman, UI design expert, and co-founder of Userlis.We talked about why U

How to Find out What Triggers Customers to Buy (7-Step Process)

with Katelyn Bourgoin, Independent consultant/trainer

It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer

More Isn’t Always Better – Challenging the Growth at All Costs Mindset

with Paul Jarvis, Fathom Analytics

Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is alw

How to Actually Position Your Product

with April Dunford, Independent (self-employed consultant)

April Dunford breaks down the 5-step positioning process she's used with 200+ companies, and why most startups get it backwards.

7 Honest Ways to Break Through the Noise (Using the Principles Behind Drift’s Success)

with Dave Gerhardt, Drift

Picture this. You've just accepted a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attra

How to Use Customer Surveys to Sell More (And Better)

with Rob Woodgate and Kennedy, ResponseSuite

Wouldn't you love to get more value out of customer surveys?As we all know, talking to customers is the best way to learn more about your audience.We've covered

How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)

with Rob Fitzpatrick, The Mom Test

Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talki

Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising

with Richard Shotton, Manning Gottlieb OMD

What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. B

5 Proven Methods for Positioning Your New Product

with April Dunford, AprilDunford.com

How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’

Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps

with Michael Hauge, Story Mastery

How can we use story in our marketing strategy and drive more business?Storytelling is a skill just like anything else. All it takes to write a mesmerizing stor

Brand Positioning 101: How to Tell a Memorable Story

with Rebecca Vogels, All of the Above (Founder and CEO), former CMO at Usersnap

How can your brand stand out in an oversaturated market today?If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s

26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

with Ulli Appelbaum, First The Trousers Then The Shoes

Why should companies and marketers care about brand positioning?Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig

Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement

with Alan Klement, Independent consultant and author

How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is als

3 No-BS Principles for Unforgettable Marketing with Margo Aaron

with Margo Aaron, The Arena (Virtual Coworking Space)

Why are so many marketers bad at marketing themselves?This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promot

4 Steps to Creating a Rock-Solid Marketing Strategy With Mark Ritson

with Mark Ritson, Marketing Week

When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer fo

Customer Journey Mapping: Get Started in a Few Steps

with Georgiana Laudi, A Better CX

Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it.Today I’m talking to Georgi

Value Proposition: What Is It & How to Create One

with Momoko Price, Kantan

Today I’m talking to Momoko Price, a commercial copywriter who works for giants (AT&T and Base CRM) and startups (Respondly, which was acquired by Buffer).Copyw

How to Create 100% Accurate and Detailed Buyer Persona

with Adele Revella, Buyer Persona Institute

How to create 100% accurate and detailed buyer persona.My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top f

How To Use Jobs To Be Done to Read Your Customers' Minds

with Claire Suellentrop, Love Your Customers

How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is als

How Smart Positioning Can Make Your Marketing 10x Better

with Philip Morgan, Philip Morgan Consulting

My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.He special

Seth Godin's Marketing Secrets to Launching a New Business

with Seth Godin

What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?What are Seth Godin's marketing secrets?This week’

DHH and Basecamp's Guide to No-Bullshit Digital Marketing

with David Heinemeier Hansson, Basecamp

On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.He is well-known as