Perry Marshall

Author and Business Consultant, Perry S. Marshall & Associates

Wrote the definitive books on 80/20 in marketing, Google Ads, and Facebook Ads. An engineer by training who applies Pareto thinking to everything, including which customers to actively disqualify.

1 episode with Perry Marshall

#190 Jun 7, 2022 54 min

[BEST OF] How to Use the 80/20 Rule to Work Less & Make More

with Perry Marshall

Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, an

80/20 rulecustomer segmentationdisqualification

Louis Grenier, ready to talk positioning

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