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Richard Shotton
Founder, Astroten
Behavioural scientist who wrote The Choice Factory and The Illusion of Choice. Runs Astroten and applies cognitive biases to marketing in ways that are actually backed by evidence, not just LinkedIn posts.
2 episodes with Richard Shotton
#29 49 min
4 ½ Psychological Biases Every Marketer Needs to Know
with Richard Shotton
Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus
behavioral sciencebrand distinctivenesshumor in marketing
#90 52 min
Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
with Richard Shotton
What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. B
behavioral scienceconsumer psychologypratfall effect
